The question is more complicated than it appears. Bodyguard pricing varies by an order of magnitude depending on where you need protection, what profile of operator you require, how many hours of daily coverage are needed, and whether the brief includes advance work, secure transport or specialist capability. A day rate that sounds expensive in one context may represent genuine value in another.
What follows is an honest market overview — a reference guide for principals, EAs, PAs and family office managers who need to understand what they are actually buying and what the market rate looks like in 2026.
Day Rate Structure: What You Are Actually Paying For
The standard close protection day rate is based on a twelve-hour operational window. This covers on-task time, preparation and the professional availability that serious operators maintain even outside formal hours. Day rates do not typically include accommodation, flights, per diem or vehicle provision — these are billed separately, and on longer international operations, they add meaningfully to the daily figure. Advance work — the pre-travel security assessment — is billed either within a broader engagement fee or at the lead operative's day rate.
Regional Benchmarks (2026)
United Kingdom and Western Europe: Professionally trained CPOs in the UK, France, Germany and Benelux command USD 600–900 per day for individual principals. Former special forces operators — SAS, GIGN, KSK — command premiums of 20–40% above this baseline. Italy and Spain typically run 5–15% below UK rates; Switzerland tends to run higher.
Middle East (UAE, Saudi Arabia, Qatar): The Gulf market operates on broadly similar day rates to Western Europe for internationally trained operators. Expect USD 500–750 per day for competent professional coverage in Dubai, Abu Dhabi or Riyadh, with team lead premiums for senior operatives.
Brazil and South America: Experienced local operators who understand the São Paulo security environment command rates commensurate with that complexity — typically USD 450–700 per day. Operators sourced without proper local vetting represent false economy in Brazil.
Egypt and North Africa: Cairo and Alexandria engagements typically run USD 500–650 per day for male operators, USD 600–700 for female CPOs where the client profile requires them.
Premium Drivers
Several factors consistently push rates above baseline: specialist profiles (medically trained, intelligence background, multilingual operators); short-notice deployment within 24–48 hours; high-profile principals with documented or elevated threat profiles; and compound multi-country operations requiring advance coordination. Short-notice premiums typically run 20–30% above standard day rates across most markets.
The Total Cost Picture
A realistic budget for a three-day HNWI visit to a Western European capital — one CPO, one security-trained driver, advance work included — sits at USD 5,500–8,500 all-in, excluding the principal's own travel costs. Ongoing retainer arrangements typically price at a 10–20% discount to the equivalent day-rate cost in exchange for guaranteed availability and mobilisation priority.
Security is one sector where the cost of false economy is measured in outcomes, not budget variance. The right operator at market rate is invariably cheaper than the wrong outcome at a discounted rate.
Need Close Protection?
Algoz Group connects HNWI and UHNWI principals with vetted close protection operators across Europe, the Middle East, Brazil and Asia.
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